When I was at the PSA Convention in Adelaide a few years ago, I was intrigued by what the brilliant Vinh Giang shared. He broke down the impact of a presentation into:
- 30% content, which if you’re an expert, you’ve got in the bag.
- 30% delivery, which shapes how you connect with your audience.
- 30% inspiration, and who doesn’t love storytelling and humour?
What makes up the remaining 10%? It’s X factor. Vinh’s X factor is he uses magic on stage.
But why bother with just 10%? This 10% X factor is the difference between being another face in the crowd or being captivating, unforgettable, mesmerising.
The idea of X factor set my imagination on fire.
This spark would be on slow burn for a few years, fuelling everything I did.
I have dedicated the last 3 years to researching, studying and working with clients on their X factor. My research is conclusive, everyone has X factor potential.
In chaos theory, the butterfly effect refers to the way one small change can kick off a very large variation. A butterfly flapping its wings in Melbourne triggers a tsunami in South America.
That’s how I see X factor. An aspect of your presentation, yet it can bring about monumental shifts.
I’ve poured my findings into my latest book, “X Factor: Unleash your presenting superpower“. Dive in, and let’s discover your X factor together.
Access 101 Ways To Discover Your X Factor
If you’ve ever felt that you possess a unique spark but struggled to define and harness it, this comprehensive resource is your key to unlocking the extraordinary within. Inside this treasure trove of wisdom, you’ll find a wealth of inspiring and practical techniques to identify and nurture your X Factor.