NEW LIVE WITH YAMINI
NEW LIVE WITH YAMINI
NEW LIVE WITH YAMINI
Do you want to…
Connect, engage and inspire people?
Never hear the words ‘I still don’t get this’ again?
Move people to action?
Have people come on board - to invest emotionally?
Translate data so it’s compelling?
Have people understand and embrace the strategy?
Achieve personal and professional impact?
Then you are in the right place. We can help you with business storytelling.
The word storytelling conjures up many images. Let’s clarify right here and now, the storytelling we are talking about is Business Storytelling. Storytelling with a purpose and for results.
Business storytelling is the practical application of appropriate, purposeful (on message) short stories in the work context. The stories support your data; they don’t take the place of data but add to it.
Here is a story shared by one of my clients.
PASTA AND OUTPUTS
One afternoon when I was five, my sister (who is older than me) asked me to make lunch because she was busy. She said, ‘Just add pasta to water for five minutes, then add pasta sauce and some salt’. I made the dish following her instructions and proudly called her to the table. On the table she saw: uncooked pasta in a bowl of water, with sauce floating on top. I was standing by with the salt shaker in my hand, ready for the final flourish . . . We ended up having takeaway pizza for lunch that day! In life and in business, our input determines the quality of our output.
STORYTELLER: ALESSANDRO CARONTI, TRANSPORT ACCIDENT COMMISSION (TAC)
This is a great example of a business story. The purpose of this story is found in the last line: output depends on input
Pass on that advice, and it is Teflon – it simply won’t stick. People will agree with the idea, then immediately forget it. It will wash over them and away with all the other instruction and communication debris that floods their day.
A good story, on the other hand, is pure velcro. When you share a story, people connect with it in the moment. With a story, your audience thinks about what you have said — and it sparks an ‘aha’ in their hearts and minds. What’s more, they understand, remember and will often retell it.
HOW CAN I HELP YOU?
Business storytelling helps us to stop wasting time on the unnecessary (more PowerPoint-heavy presentation stacks, overloading our audiences with ever more information).
Storytelling gives us a different strategy that is fresh and relatable in business, so we are not condemned to putting in the hard yards and wondering why it’s not working.
And storytelling helps us avoid the drunkard’s search: it is not the most obvious or easiest place to look, but it will give us the richest rewards
I am an economist turned business storyteller and I work with leaders and business professionals helping them craft, find and share stories that connect, engage and inspire. Whatever you are trying to achieve in business, storytelling can help you get there faster… guaranteed!
WOWING AUDIENCES ALL OVER THE WORLD
Key Note Speaking
Business Storytelling for Leaders
In House & Public workshops on Business Storytelling for leaders, Leading with Humour and Inspiring Presenters.
Business storytelling is the new superpower of the 21st century. It is the fuel that drives compelling results. The authentic, well-told story will always wow and you can learn how. Whatever it is you are trying to do in business, whether you are leading people, managing change, influencing the board or building your career — storytelling will help you… that’s a guarantee.
Discover stories from leaders like you, who have applied these simple steps and achieved career-defining business results. Storytelling is not a natural gift, but a skill you can learn.
Today stories are as critical as data. Data on its own is no longer enough when you want to influence and inspire. ‘Show me the money’ reinvents itself as ‘Tell me the story’. Are you ready for the storytelling revolution? This book is your first step.
Yamini Naidu is a leading expert in business storytelling. She is the world’s only economist turned storyteller and consistently voted among the top business storytellers globally. Her work with clients is commercially savvy, results driven and sets them up for professional success. As a key note and conference speaker she wows audiences all over the world with insights, inspiration and actionable advice.
A police officer sees a drunken man intently searching the ground near a lamppost and asks him what he is looking for. The man replies that he is looking for his car keys, and the officer helps for a few minutes without success. Then the police officer asks the man whether he is certain he dropped the keys near the lamppost. ‘No,’ comes the reply, ‘I lost the keys somewhere across the street’. ‘Why look here then?’ asks the surprised and irritated officer. ‘The light is much better here,’ the intoxicated man responds as if stating the obvious.
Abraham Kaplan, the first philosopher to examine behavioral sciences systematically, referred to this as ‘the principle of the drunkard’s search’, a type of observational bias that occurs when people search for something only where it is easiest to look.