Speaker
Author
Business Storyteller


DO YOU WANT TO...

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  • Connect, engage and inspire people?
  • Never hear the words ‘I still don’t get this’ again?
  • Move people to action?
  • Have people come on board - to invest emotionally?
  • Translate data so it’s compelling?
  • Have people understand and embrace the strategy?
  • Achieve personal and professional impact?
Then you are in the right place. We can help you with business storytelling.

MEET YAMINI NAIDU, CSP
Australia's Number 1 Business Storytelling Speaker - Captivating leaders and corporate audiences as the world's only economist turned business storyteller

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For over 15 years, Yamini Naidu has been at the forefront of business storytelling Australia. Through her books, her masterclasses and her transformative speaking keynotes, Yamini has been connecting, engaging and inspiring audiences in the areas of business storytelling and leadership.

HMM, STORYTELLING?

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The word storytelling conjures up many images. Let’s clarify right here and now, the storytelling we are talking about is Business Storytelling. Storytelling with a purpose and for results

Business storytelling is the practical application of appropriate, purposeful (on message) short stories in the work context. The stories support your data; they don’t take the place of data but add to it.

Here is a story shared by one of my clients:

PASTA AND OUTPUTS

One afternoon when I was five, my sister (who is older than me) asked me to make lunch because she was busy. She said, ‘Just add pasta to water for five minutes, then add pasta sauce and some salt’. I made the dish following her instructions and proudly called her to the table. On the table she saw: uncooked pasta in a bowl of water, with sauce floating on top. I was standing by with the salt shaker in my hand, ready for the final flourish . . . We ended up having takeaway pizza for lunch that day!

In life and in business, our input determines the quality of our output.

STORYTELLER: ALESSANDRO CARONTI, TRANSPORT ACCIDENT COMMISSION (TAC)

This is a great example of a business story. The purpose of this story is found in the last line: output depends on input.

Pass on that advice, and it is Teflon – it simply won’t stick. People will agree with the idea, then immediately forget it. It will wash over them and away with all the other instruction and communication debris that floods their day.

A good story, on the other hand, is pure velcro.  When you share a story, people connect with it in the moment. With a story, your audience thinks about what you have said — and it sparks an ‘aha’ in their hearts and minds. What’s more, they understand, remember and will often retell it.

HOW CAN I HELP YOU?

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  • Business storytelling helps us to stop wasting time on the unnecessary (more PowerPoint-heavy presentation stacks, overloading our audiences with ever more information).

  • Storytelling gives us a different strategy that is fresh and relatable in business, so we are not condemned to putting in the hard yards and wondering why it’s not working.
  • And storytelling helps us avoid the drunkard's search: it is not the most obvious or easiest place to look, but it will give us the richest rewards

What is the drunkard's search?

A police officer sees a drunken man intently searching the ground near a lamppost and asks him what he is looking for. The man replies that he is looking for his car keys, and the officer helps for a few min- utes without success. Then the police officer asks the man whether he is certain he dropped the keys near the lamppost.

‘No,’ comes the reply, ‘I lost the keys somewhere across the street’. ‘Why look here then?’ asks the surprised and irritated officer. ‘The light is much better here,’ the intoxicated man responds, as if stating the obvious.

Abraham Kaplan, the first philosopher to examine behavioural sciences systematically, referred to this as ‘the principle of the drunkard’s search’, a type of observational bias that occurs when people search for something only where it is easiest to look.

Yamini is an economist turned business storyteller and works with leaders and business professionals helping them craft, find and share stories that connect, engage and inspire. Whatever you are trying to achieve in business, storytelling can help you get there faster… guaranteed!

WOWING AUDIENCES ALL AROUND THE WORLD

LISTEN TO YAMINI

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BUSINESS STORYTELLING FOR LEADERS

WORK WITH YAMINI

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KEYNOTE SPEAKING

How to entertain, inform and inspire any audience. Yamini Naidu, CSP is not just a speaker, but a transformative experience.

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MASTERCLASSES

Immersive, Experiential and Participatory. We immerse you in the world of storytelling and then we get you to actually do it!

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X-FACTOR

When you hear the words X factor – you immediately start to wonder
What is my X factor? Do I even have one? What if I don’t have one?

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WATCH THE FIRST VIDEO BELOW AND SUBSCRIBE TODAY FOR THE COMPLETE SERIES
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Subscribe to access
5 Sizzling Story Starts to Make You Unforgettable...in a Good Way!

Introduction

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Ever had one of those moments where you are scrambling for the perfect opening for your story? A story beginning that instantly connects and captivates your audience? But your mind draws a blank? I’ve got you covered! Presenting my video series: '5 Sizzling Story Starts to Make You Unforgettable...in a Good Way!' 🌟 Story beginnings in business storytelling are power moments. Why? Beginnings are how and when your audience decides to lean in and listen – or not. Your story's beginning is the door to your audience's attention and heart. One of the most important decisions you make with a story is where and how to begin.In each video I share one story start to captivate your audience from the get-go.
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WHAT PEOPLE ARE SAYING

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Yamini took our team through a high energy set that had everyone fully engaged from start to finish. Through practical examples and workshopping, we experienced the power of business storytelling, with a combination of both tears and belly laughs as staff shared their stories across the team. An incredible learning experience and one we would highly recommend for capability development and commercial impact.
Bridie Swatton Née Cowell, Innovation Director at Bega Cheese Limited.
One of the greatest enduring skills of leaders is their ability to convey messages and learnings through Storytelling. It has been with us for centuries and will remain for many centuries to come. Yamini is to storytelling as apple is to pie. They go together in a natural way. The ability to convey messages through stories, with humour and feeling makes them memorable. Yamini makes us all better story- tellers and therefore leaders.
Peter Baines OAM, Founder, Hands Across Water
Yamini spoke at our 2019 conference in June and the feedback overwhelmingly indicated that Yamini should have been a keynote! To address this, we invited her on our August lunch roadshow around Australia and had our biggest numbers in all locations. Yamini’s engaging and humorous style made her stories memorable, complimented by her warm and friendly nature. Her session on storytelling, with examples woven throughout, helped association professionals realise the potential stories can have including demonstrating the value of being a member.
Toni Brearley, Chief Executive Officer, Australasian Society of Association Executives
We brought in Yamini Naidu into AHI because we thought we could build storytelling skill... although for many of us, to be truthful, we didn’t quite believe we had the ability. In less than 2.5 hours, Yamini convinced us otherwise. She helped us take a nar rative of nearly nothingness and help us make it extraordinary. She showed us the beauty of a good story and the science that drives it. It is a skill that will now sit with all of our participants forever... it will help us in our work, it will help us commu- nicate with our colleagues...and it will help me get my teenage children to clean their room. With great thanks, Yamini.
Mark Henderson, Chief Executive Officer, AHI (Australasian Housing Institute)
Yamini attended our all-company meeting and showed us not only the importance but also the impact of storytelling. She engaged the whole group from start to finish. She did it in such a wonderful way that had us all thinking hard about how we could tell our own stories; after all, we all have an interesting story to tell!
Allison Rossiter, Managing Director Roche Diagnostics Australia
We recently used Yamini for our premier client event, where she toured Australia’s capital cities presenting to hundreds of our clients. Yamini has a compelling story to tell and one that resonated extremely well with our business clients. Yamini’s style is highly engaging and in many ways enchanting, as she shares the secret power of storytelling through practical examples. I would highly recommend Yamini to anyone thinking about how to create greater engagement with their clients or employees.
Don Sillar, Head of Sales, ANZ Private
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