Do you want to…

  • Connect, engage and inspire people?
  • Never hear the words ‘I still don’t get this’ again?
  • Move people to action?
  • Have people come on board - to invest emotionally?
  • Translate data so it’s compelling?
  • Have people understand and embrace the strategy?
  • Achieve personal and professional impact?

Then you are in the right place. We can help you with business storytelling.

Hmm, storytelling?

The word storytelling conjures up many images. Let’s clarify right here and now, the storytelling we are talking about is Business Storytelling. Storytelling with a purpose and for results.

Business storytelling is the practical application of appropriate, purposeful (on message) short stories in the work context. The stories support your data; they don’t take the place of data but add to it.

Here is a story shared by one of my clients.



One afternoon when I was five, my sister (who is older than me) asked me to make lunch because she was busy. She said, ‘Just add pasta to water for five minutes, then add pasta sauce and some salt’. I made the dish following her instructions and proudly called her to the table. On the table she saw: uncooked pasta in a bowl of water, with sauce floating on top. I was standing by with the salt shaker in my hand, ready for the final flourish . . . We ended up having takeaway pizza for lunch that day!
In life and in business, our input determines the quality of our output.



This is a great example of a business story. The purpose of this story is found in the last line: output depends on input

Pass on that advice, and it is Teflon – it simply won’t stick. People will agree with the idea, then immediately forget it. It will wash over them and away with all the other instruction and communication debris that floods their day.

A good story, on the other hand, is pure velcro.  When you share a story, people connect with it in the moment. With a story, your audience thinks about what you have said — and it sparks an ‘aha’ in their hearts and minds. What’s more, they understand, remember and will often retell it.


  • Business storytelling helps us to stop wasting time on the unnecessary (more PowerPoint-heavy presentation stacks, overloading our audiences with ever more information).
  • Storytelling gives us a different strategy that is fresh and relatable in business, so we are not condemned to putting in the hard yards and wondering why it’s not working.
  • And storytelling helps us avoid the drunkard’s search: it is not the most obvious or easiest place to look, but it will give us the richest rewards

I am an economist turned business storyteller and I work with leaders and business professionals helping them craft, find and share stories that connect, engage and inspire. Whatever you are trying to achieve in business, storytelling can help you get there faster… guaranteed!


Key Note Speaking

Business Storytelling for Leaders



In House & Public workshops on Business Storytelling for leaders, Leading with Humour and Inspiring Presenters.


Inspiring & informative keynotes, blending humour and practical insights, customised to your needs.

Virtual live

All workshops and keynotes are also available via video based live streaming. Interactive, high quality, engaging and fun.


Business storytelling is the new superpower of the 21st century. It is the fuel that drives compelling results. The authentic, well-told story will always wow and you can learn how. Whatever it is you are trying to do in business, whether you are leading people, managing change, influencing the board or building your career — storytelling will help you… that’s a guarantee.

Discover stories from leaders like you, who have applied these simple steps and achieved career-defining business results. Storytelling is not a natural gift, but a skill you can learn.

Today stories are as critical as data. Data on its own is no longer enough when you want to influence and inspire. ‘Show me the money’ reinvents itself as ‘Tell me the story’. Are you ready for the storytelling revolution? This book is your first step.

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