
I need your help.
Is there a word for this?
Or can you suggest, make one up please?
What is the word when Amazon recommends your own book to you?
Is it ‘I love youse Amazon’! I know that’s a phrase:)
It’s been nearly a year since I launched my 7th book: X Factor: Unleash Your Presenting Superpower.
My book guides you in uncovering and expressing what makes you truly unique – your X factor. Without overstating this point, discovering your X factor today is comparable to how Sir Isaac Newton must have felt when he ‘discovered’ the universal theory of gravity.
In my book, I assist you in identifying your X factor and expressing it clearly as a statement. There is only one rule: No titles, jargon or buzzwords. I’m fierce about this. I even have a list of over 100 forbidden X factor terms!
Here are some examples of X Factor statements:
- ‘Ex-banker turned purpose pioneer, river-swimming activist’. @Carolyn Tate, teacher, writer, purpose pioneer
- ‘Bike path nerd, still water kayaker, power napper’. @Kath Walters best-selling business book coach
- ‘Ex-recorder player, Harley-Davidson bike rider, ferocious warmth leader’. Tracey Ezard, Keynote speaker, author, educator
Ready to uncover your X factor? Check out more details here.
And yes, please still thinking of a word – How is ‘Bookmendation’? or ‘Amazon-dation’?

X Factor
Warning! This radical book is ONLY for presenters who want to achieve professional impact and business results. You don’t want to just present; you want to create an audience experience. With every presentation you want to transform people, organisations and what’s possible. This book is your first step.
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