It was an early-morning flight to Brisbane. The severe storms in Sydney meant delays, long queues and grumpy passengers. The crew came around offering coffee and tea. The man next to me, with a smile and cheeky glint, said “Any Champagne, please?” The hostess replied, laughing: “It’s a bit early for the C word!” They bantered back and forth and soon everyone around them was. She returned shortly after and pressed a bottle of Champagne into his hands and he was delighted. Ahh – it does pay to be charming!
Nobody knows this more than Linda Kaplan Thaler and Robin Koval, who work in one of the toughest industries: advertising. They share their success secrets in their New York Times bestseller The Power of Nice.
Kaplan and Thaler believe our culture propagates social Darwinism: a ‘me versus you’ mentality. They moved to the top of the industry by behaving contrary to conventional wisdom: by being nice. They have, over a decade, built up the Kaplan Thaler Group to one billion in billings, using chocolates and flowers rather than pitchforks and spears.
It’s a simple yet powerful philosophy. They also agree ‘nice’ has an image problem. Nice gets no respect. Kaplan and Thaler convincingly argue, however, that nice is the toughest four-letter word you can use in business, as it means moving forward with clear-eyed confidence when you place other peoples’ needs equal to your own.
Nice people do finish first. (And enjoy the Champagne!)
What is your experience? Do nice people finish first?
Warning! This radical book is ONLY for presenters who want to achieve professional impact and business results. You don’t want to just present; you want to create an audience experience. With every presentation you want to transform people, organisations and what’s possible. This book is your first step.