A client was telling us how she had recently gone to hear Sir Richard Branson speak. It was an interview format but for the first 10 minutes it just was not working. Branson seemed nervous, and wasn’t connecting with the interviewer or the audience. The whole set up was making the audience cringe with embarrassment for both of them. Branson then reached out to pour himself a drink of water. But before he poured himself a glass, he poured a glass of water for the interviewer and handed it to her first . In that macro second all the women in the audience went ‘Aha’ and felt his empathy for the interviewer. The interviewer immediately relaxed and Branson, the interviewer and the audience were off to a roaring start, after a very shaky beginning. My client noted how something so small opened the room and made such a difference.
I was reminded of that again when just recently I was watching some of the ads for ‘The Voice’. Channel 9‘s new reality show and yes I’m a “Voice tragic”! I saw the same thing transpire. Two of the judges Seal and Joel Madden were trying to woo a contestant. Seal said “I believe you”. “I believe you”, how powerful is that, who can resist someone who says that? I thought then Seal would surely win the contestant over, this is done and dusted. Joel Madden stepped in and told the contestant ‘I believe IN you’. The contestant did not even blink and immediately responded from his gut ‘I have to go with Joel”. Just when we thought Joel had surely lost the contestant, the use of a single preposition ‘IN” won him back.
We all know small things matter, but not how much small things can matter and nowhere more so than in leadership. I have never been able to articulate this well without it sounding trite or obvious, till I came across this TED talk (my other addiction, when I’m not watching The Voice!) by Drew Dudley. He talks about ‘Leadership lollipop moments’. He says we have made leadership about changing the world and we have spent so much time celebrating a few things that hardly anyone can do, and feel those are the only things worth celebrating. We devalue the small everyday moments when we are true leaders; we might say something small that has a huge impact on one person without even realizing it. Drew calls these leadership lollipop moments and uses it to redefine leadership. He shares the best story ever to illustrate his point. Watch the video and set yourself the challenge to see how many leadership lollipop moments you can create today?
Discover My Best Tip to Create A Captivating Story
Whether you’re an aspiring writer, a storyteller, or simply someone who loves a good tale, this video will unlock the key ingredient to engage your audience from start to finish.