This was a story shared by the late, great David Foster Wallace, a brilliant American writer. Wallace said the point of the fish story is that the most obvious, ubiquitous, important realities are often the ones that are the hardest to see and talk about.
That is why the new kid on the block, has the bright ideas, or new recruits see so much opportunity for change or innovation. So how do we in our daily environments make the invisible (water) visible?
- Get a mentor or a coach who can see what you can’t see
- Run your business issue past a friend or trusted advisor from a completely different industry. If you are a scientist, ask an artist’s opinion. If you are an economist, work with a poet. Get someone who has a completely different perspective and discipline to you
- Cultivate the mavericks in your organisations, the rebels and the people who always play devil’s advocate – remember they can see the water, where most people can’t. So no matter how irritating they might be, they have a valuable view point to contribute.
What are your strategies for seeing the water? Please comment I love hearing from you.
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.