Whoops, I did it again. (And again. And again. And again)!

June 13, 2025

If you opened today’s newsletter and thought, Wow, Yamini really loves Marie Kondo, you’re not wrong—but not that much. Somewhere between draft and send, my email turned into a loop.

So yes, I accidentally served you the storytelling version of a stuck record. Thanks for sticking with me. Let’s call it an experimental format. Bold. Postmodern. Repetitive in a very intentional way (it wasn’t).

The irony? I had just finished telling you that people connect more with flaws than perfection. Then I gave you four identical paragraphs about clutter. You can’t make this stuff up!

Thanks for giving me grace.

I promise I’m learning… slowly, imperfectly, but learning.

Warmest wishes,

Yamini 💛

PS. Yes, you’re hearing from me twice in one day. But hey, at least it’s not four times. Let’s call that progress.

Hooked

Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.

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