On Tuesday I had the pleasure of presenting at Agile Melbourne. After I finished speaking Kerri Rusnak the amazing organiser asked the audience 3 questions:
- Did you learn something?
- Did you have fun?
- Are you inspired?
I was immediately struck by what a powerful frame this is, not just for the audience but for all presenters. A universal brief for presenters should be: ‘Go forth, Inform, Interact and Inspire!’
Sadly a lot of presenters get bogged down in ‘Inform’. We front load our presentations with content, content and more content. ‘Interac’t is when you connect the audience to your content. This can be as simple as asking a question or inviting your audience to think of an example. Interact is about making your messages fun, entertaining even to get your point across. ‘Inspire’ is about clicking, where your audience clicks with you and your content. They get you, they like you and they are inspired by your messages. The most compelling way to do this is through storytelling.
Score yourself out of 10 for each of these areas, Inform, Interact and Inspire. Where do you rock and where do you need to do more work?
I would love to hear your thoughts.
PS The audience said a ‘Big Yes’ to all Kerri’s 3 questions! So if you are looking for a speaker for your next event, please get in touch.

Hooked
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
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