![Featured image for How the Simple Rule of 3 Makes Stories Memorable](https://yamininaidu.com.au/wp-content/uploads/2024/04/Gordon-Ramsays-Food-Stars-1-e1694048431773-1024x638-1.webp)
Not 1, not 2, but 3 famous chefs… This is the captivating promise of Gordon Ramsay’s Food Stars, a brand-new Channel 9 series that knows the timeless allure of the rule of three.
From ‘Friends, Romans, Countrymen’ to ‘blood, sweat, and tears’ to the real estate mantra ‘Location, location, location,’ triads (the non-mafia kind) have a magical ability to captivate, entertain, and linger in our minds. Notice what I did there!
Why does this rule hold such sway? Because it taps into a human cognition fundamental: we love patterns, and threes are the gold standard of patterns. A trio signals, a beginning, middle, and end, mirroring the classic storytelling structure.
There is a satisfying cadence with 3, and it also creates a sense of choice. Consider how your coffee orders come in small, medium, or large.
Research reveals our brains are wired to remember things in threes. It’s the smallest pattern that feels complete yet concise, making it ideal for storytelling, persuasion, and even comedy. To land a joke, comedians will end the triple with something unexpected, absurd even, guaranteeing laughs.
Consider my own experience with the rule of three in storytelling. In a pivotal moment of my Moth story, I described sorting books into two piles: keep or donate. Initially, I repeated the catchphrase ‘keep, donate’ twice. However, my mentor Robbi Mack wisely pointed out that embracing the rule of three would elevate the narrative. Now, with the simple repetition of ‘keep, donate,’ three times the story flows seamlessly, leaving a more lasting impact on the audience.
So, remember the power of three, whether you’re crafting an advertisement, delivering a speech, or sharing a story. It’s not just a rule; it’s a superpower.
![](https://yamininaidu.com.au/wp-content/uploads/2023/02/power-play-book-4-270x300.png)
Power Play
Great leaders are mega influencers, but could their tools of influence be out of date? To influence today, you need more than just the traditional approaches of yell and tell (coercion) and sell (persuasion). With this book, learn new and commercially savvy alternatives that will help you deliver outstanding results in the modern workplace. Influencing others isn’t magic – it’s a skill that you can make work for you.
Recent Posts
You Won’t Believe What I Saw in the Park
![Featured image for “My name is Yamini Naidu, and I’m an addict”](https://yamininaidu.com.au/wp-content/uploads/2024/07/edward-howell-gM7hANhGSBU-unsplash-scaled.jpg)
My name is Yamini Naidu, and I’m an addict
![Featured image for “One power move for every time you present”](https://yamininaidu.com.au/wp-content/uploads/2024/07/chris-tweten-FK-UKNip0pE-unsplash-scaled.jpg)
One power move for every time you present
![Featured image for “Fascinating, but I’m not sure I could – can you?”](https://yamininaidu.com.au/wp-content/uploads/2023/06/May-Copyright-Beth-Jennings-Photography-2016_Yamini-Naidu_WEB-6878.jpg)
Fascinating, but I’m not sure I could – can you?
![Featured image for “One technique that changed my presentations forever”](https://yamininaidu.com.au/wp-content/uploads/2023/06/Laughing-side-eye-Copyright-Beth-Jennings-Photography-2016_Yamini-Naidu_WEB-6792.jpg)
One technique that changed my presentations forever
![Featured image for “I went psycho in the gym this morning”](https://yamininaidu.com.au/wp-content/uploads/2023/06/Side-Copyright-Beth-Jennings-Photography-2016_Yamini-Naidu_WEB-6775.jpg)
I went psycho in the gym this morning
Categories
- Books2
- Business storytelling articles37
- Business storytelling examples47
- Business storytelling techniques75
- Business Storytelling training64
- Case Study5
- Conference Speaker3
- Examples of Story66
- Inspiration33
- Interview with…7
- Latest Posts185
- Life hacks3
- Presentation Skills17
- Speaking11
- Technology3
- Thoughts111
- Uncategorized3
- X Factor12