Featured image for Mullets and storytelling? Not to be missed power secrets

Mullets and storytelling? Not to be missed power secrets

August 5, 2023

Mullets where do you stand on them? Love them, Hate β€˜em or do you sport one!

 β€˜Business in the front, party in the back’, is how they are described in the 2001 movie Joe Dirt. This is the exact opposite of business storytelling. Business storytelling is all party in the front and business at the back!

The party in the front (a personal story) invites your audience in. Business at the back leaves your audience with a work message to think about.

Here is a story shared by one of my clients:

𝑂𝑛𝑒 π‘Žπ‘“π‘‘π‘’π‘Ÿπ‘›π‘œπ‘œπ‘› π‘€β„Žπ‘’π‘› 𝐼 π‘€π‘Žπ‘  𝑓𝑖𝑣𝑒, π‘šπ‘¦ π‘ π‘–π‘ π‘‘π‘’π‘Ÿ (π‘€β„Žπ‘œ 𝑖𝑠 π‘œπ‘™π‘‘π‘’π‘Ÿ π‘‘β„Žπ‘Žπ‘› π‘šπ‘’) π‘Žπ‘ π‘˜π‘’π‘‘ π‘šπ‘’ π‘‘π‘œ π‘šπ‘Žπ‘˜π‘’ π‘™π‘’π‘›π‘β„Ž π‘π‘’π‘π‘Žπ‘’π‘ π‘’ π‘ β„Žπ‘’ π‘€π‘Žπ‘  𝑏𝑒𝑠𝑦. π‘†β„Žπ‘’ π‘ π‘Žπ‘–π‘‘, β€˜π½π‘’π‘ π‘‘ π‘Žπ‘‘π‘‘ π‘π‘Žπ‘ π‘‘π‘Ž π‘‘π‘œ π‘€π‘Žπ‘‘π‘’π‘Ÿ π‘“π‘œπ‘Ÿ 𝑓𝑖𝑣𝑒 π‘šπ‘–π‘›π‘’π‘‘π‘’π‘ , π‘‘β„Žπ‘’π‘› π‘Žπ‘‘π‘‘ π‘π‘Žπ‘ π‘‘π‘Ž π‘ π‘Žπ‘’π‘π‘’ π‘Žπ‘›π‘‘ π‘ π‘œπ‘šπ‘’ π‘ π‘Žπ‘™π‘‘β€™. 𝐼 π‘šπ‘Žπ‘‘π‘’ π‘‘β„Žπ‘’ π‘‘π‘–π‘ β„Ž π‘“π‘œπ‘™π‘™π‘œπ‘€π‘–π‘›π‘” β„Žπ‘’π‘Ÿ π‘–π‘›π‘ π‘‘π‘Ÿπ‘’π‘π‘‘π‘–π‘œπ‘›π‘  π‘Žπ‘›π‘‘ π‘π‘Ÿπ‘œπ‘’π‘‘π‘™π‘¦ π‘π‘Žπ‘™π‘™π‘’π‘‘ β„Žπ‘’π‘Ÿ π‘‘π‘œ π‘‘β„Žπ‘’ π‘‘π‘Žπ‘π‘™π‘’. 𝑂𝑛 π‘‘β„Žπ‘’ π‘‘π‘Žπ‘π‘™π‘’ π‘ β„Žπ‘’ π‘ π‘Žπ‘€: π‘’π‘›π‘π‘œπ‘œπ‘˜π‘’π‘‘ π‘π‘Žπ‘ π‘‘π‘Ž 𝑖𝑛 π‘Ž π‘π‘œπ‘€π‘™ π‘œπ‘“ π‘€π‘Žπ‘‘π‘’π‘Ÿ, π‘€π‘–π‘‘β„Ž π‘ π‘Žπ‘’π‘π‘’ π‘“π‘™π‘œπ‘Žπ‘‘π‘–π‘›π‘” π‘œπ‘› π‘‘π‘œπ‘. 𝐼 π‘€π‘Žπ‘  π‘ π‘‘π‘Žπ‘›π‘‘π‘–π‘›π‘” 𝑏𝑦 π‘€π‘–π‘‘β„Ž π‘‘β„Žπ‘’ π‘ π‘Žπ‘™π‘‘ π‘ β„Žπ‘Žπ‘˜π‘’π‘Ÿ 𝑖𝑛 π‘šπ‘¦ β„Žπ‘Žπ‘›π‘‘, π‘Ÿπ‘’π‘Žπ‘‘π‘¦ π‘“π‘œπ‘Ÿ π‘‘β„Žπ‘’ π‘“π‘–π‘›π‘Žπ‘™ π‘“π‘™π‘œπ‘’π‘Ÿπ‘–π‘ β„Ž . . . π‘Šπ‘’ 𝑒𝑛𝑑𝑒𝑑 𝑒𝑝 β„Žπ‘Žπ‘£π‘–π‘›π‘” π‘‘π‘Žπ‘˜π‘’π‘Žπ‘€π‘Žπ‘¦ π‘π‘–π‘§π‘§π‘Ž π‘“π‘œπ‘Ÿ π‘™π‘’π‘›π‘β„Ž π‘‘β„Žπ‘Žπ‘‘ π‘‘π‘Žπ‘¦! 𝐼𝑛 𝑙𝑖𝑓𝑒 π‘Žπ‘›π‘‘ 𝑖𝑛 𝑏𝑒𝑠𝑖𝑛𝑒𝑠𝑠, π‘œπ‘’π‘Ÿ 𝑖𝑛𝑝𝑒𝑑 π‘‘π‘’π‘‘π‘’π‘Ÿπ‘šπ‘–π‘›π‘’π‘  π‘‘β„Žπ‘’ π‘žπ‘’π‘Žπ‘™π‘–π‘‘π‘¦ π‘œπ‘“ π‘œπ‘’π‘Ÿ π‘œπ‘’π‘‘π‘π‘’π‘‘

Storyteller: Alessandro Caronti, Transport Accident Commission (Tac)

Notice how the personal story, lands on a business message – 𝐼𝑛 𝑙𝑖𝑓𝑒 π‘Žπ‘›π‘‘ 𝑖𝑛 𝑏𝑒𝑠𝑖𝑛𝑒𝑠𝑠, π‘œπ‘’π‘Ÿ 𝑖𝑛𝑝𝑒𝑑 π‘‘π‘’π‘‘π‘’π‘Ÿπ‘šπ‘–π‘›π‘’π‘  π‘‘β„Žπ‘’ π‘žπ‘’π‘Žπ‘™π‘–π‘‘π‘¦ π‘œπ‘“ π‘œπ‘’π‘Ÿ π‘œπ‘’π‘‘π‘π‘’π‘‘. Reverse Mullet!

πŸ€”Β  Β If you want to learn how to incorporate personal experiences into your business messages, please check out my business storytelling masterclasses, and let’s have a chat.

Discover My Best Tip to Create A Captivating Story

Whether you’re an aspiring writer, a storyteller, or simply someone who loves a good tale, this video will unlock the key ingredient to engage your audience from start to finish.

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Business storytelling techniques

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