
Mullets where do you stand on them? Love them, Hate βem or do you sport one!
βBusiness in the front, party in the backβ, is how they are described in the 2001 movie Joe Dirt. This is the exact opposite of business storytelling. Business storytelling is all party in the front and business at the back!
The party in the front (a personal story) invites your audience in. Business at the back leaves your audience with a work message to think about.
Here is a story shared by one of my clients:
πππ πππ‘ππππππ π€βππ πΌ π€ππ πππ£π, ππ¦ π ππ π‘ππ (π€βπ ππ πππππ π‘βππ ππ) ππ πππ ππ π‘π ππππ ππ’ππβ πππππ’π π π βπ π€ππ ππ’π π¦. πβπ π πππ, βπ½π’π π‘ πππ πππ π‘π π‘π π€ππ‘ππ πππ πππ£π ππππ’π‘ππ , π‘βππ πππ πππ π‘π π ππ’ππ πππ π πππ π πππ‘β. πΌ ππππ π‘βπ πππ β ππππππ€πππ βππ πππ π‘ππ’ππ‘ππππ πππ ππππ’πππ¦ ππππππ βππ π‘π π‘βπ π‘ππππ. ππ π‘βπ π‘ππππ π βπ π ππ€: π’πππππππ πππ π‘π ππ π πππ€π ππ π€ππ‘ππ, π€ππ‘β π ππ’ππ πππππ‘πππ ππ π‘ππ. πΌ π€ππ π π‘ππππππ ππ¦ π€ππ‘β π‘βπ π πππ‘ π βππππ ππ ππ¦ βπππ, πππππ¦ πππ π‘βπ πππππ ππππ’πππ β . . . ππ πππππ π’π βππ£πππ π‘πππππ€ππ¦ πππ§π§π πππ ππ’ππβ π‘βππ‘ πππ¦! πΌπ ππππ πππ ππ ππ’π ππππ π , ππ’π ππππ’π‘ πππ‘πππππππ π‘βπ ππ’ππππ‘π¦ ππ ππ’π ππ’π‘ππ’π‘
Storyteller: Alessandro Caronti, Transport Accident Commission (Tac)
Notice how the personal story, lands on a business message – πΌπ ππππ πππ ππ ππ’π ππππ π , ππ’π ππππ’π‘ πππ‘πππππππ π‘βπ ππ’ππππ‘π¦ ππ ππ’π ππ’π‘ππ’π‘. Reverse Mullet!
π€Β Β If you want to learn how to incorporate personal experiences into your business messages, please check out my business storytelling masterclasses, and let’s have a chat.

Discover My Best Tip to Create A Captivating Story
Whether you’re an aspiring writer, a storyteller, or simply someone who loves a good tale, this video will unlock the key ingredient to engage your audience from start to finish.
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