
The number 1 question I get asked is, ‘Do all my stories have to be about business?’
Is that the gold standard in Business Storytelling?
Yawnπ₯±. Sorry, I zoned out there.
Looking for stories just from business is very limiting. And frankly often (there’s no polite way of saying this) boring for your audience.
Sadly, the term βbusiness storytellingβ creates the false assumption that your stories must be about business. Nothing could be further from the truth!
Successful storytellers occasionally use work stories, but they know ππ‘π π©π¨π°ππ« π₯π’ππ¬ π’π§ ππ‘π π©ππ«π¬π¨π§ππ₯.
Here’s an example:
ππ¦ πππ‘π‘ππ πππ£π-π¦πππ-πππ πππππ πππ¦π π€πππππ πππ‘π π‘βπ βππ’π π π¦ππ π‘πππππ¦, βππππππ π ππππ πππππ ππ πππβ βπππ. πΌ π‘βππ’πβπ‘ π‘βππ π€ππ’ππ ππ π‘βπ πππππππ‘ π‘πππ π‘π ππππ πππππ π βπππππ!
πΌ ππ πππ βππ, βπππ¦π, πππ πΌ πππππ π βππ£π ππ πππππ?β πβπ ππππππ ππ‘ ππ πππ ππππππππ‘πππ¦ πππ‘ πππ‘π π‘βπ πππππ ππ βππ πππβπ‘ βπππ. πβππ ππ’π π‘ ππ ππ’πππππ¦ π βπ π‘πππ π πππ‘π ππ’π‘ ππ π‘βπ πππππ ππ βππ ππππ‘ βπππ. πΌ π€ππ π βπππππ. π΅π’π‘ ππππππ πΌ πππ’ππ πππππ‘ π βπ βπππ ππ’π‘ π‘βπ πππππ ππ βππ ππππ‘ βπππ π ππ¦πππ, βπ»πππ ππ’ππ‘π¦, π‘πππ π‘βππ πππ βππ‘βπ π π€πππ‘ππβ.
πΌβπ π βπππππ π‘βππ πππππ’π π π π πππ‘ππ π€π ππ’ππ π‘π ππππππ’π ππππ . πΌππππππ ππ π ππππ‘ππππ π€π π‘πππ π π π‘ππ ππππ πππ πππ’π ππ. πβπ ππππππππππ π‘βππ‘ πππ’ππ ππππ πππ ππ’π ππ’π π‘πππππ .
Storyteller: Bernadette Iskander
Source: Story Mastery: How Leaders Supercharge results with Business Storytelling
The minute you use stories from outside business, but link them to a business message, you will have your audience at hello.
They will remember and retell your stories.
Do you want to hit this gold standard consistently? I can help – check out my Business Storytelling Masterclasses for more.

Story Mastery
Discover stories from leaders like you, who have applied these simple steps and achieved career-defining business results. Storytelling is not a natural gift, but a skill you can learn.
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