How Do We Persuade People To Adopt Our Ideas?

June 24, 2020

How do we persuade people to adopt our ideas, listen to what we have to say and be inspired into action?

In Greek mythology, Sisyphus was the king of Ephyra whom the gods punished. His punishment was to push a boulder up a great hill. As he neared the top, he would lose control of it and it would roll back down, and he would have to start again . . . and so on, for eternity.

This too-familiar scenario is every leader’s nightmare – having all your efforts come to naught. Not just once but repeatedly, endlessly.

In business as leaders, entrepreneurs, business owners, it’s time. Time to stop expecting different results from the same strategies.


  • Are you ready to avoid Sisyphus’ fate? Putting in the hard yards and wondering why it’s not working?
  • Are you ready for an original strategy that is fresh and relatable in business?
  • Are you ready for the rich results?

Then please join me for my one and only Storytelling Masterclass this Friday June 26th. Within the first 20 minutes I will have you sharing stories and we will spend the session crafting and working on your stories.

But wait, there’s more! Every participant will receive a signed copy of Storytelling Mastery. After the session you will also have access to exclusive, instructor led, video based modules. These module cover content such as Business storytelling success secrets, Business storytelling: From mastery to artistry. Storytelling gold!

In chaos theory, the butterfly effect refers to the way a slight change in one state (a butterfly beats its wings) can produce a very large effect (a tsunami) in a later one. In communication, business storytelling is the butterfly effect. That is what a story can do for you.


Yamini presented an engaging and impactful virtual masterclass to hundreds of members of our Business Chicks community. Her setup and presentation was so professional but warm. She delivered her unique presentation with passion, commitment and beautiful storytelling. The feedback from the audience was overwhelmingly positive – she truly captured people’s hearts and minds. – Olivia Ruello, CEO Business Chicks


Yamini Naidu provides practical training on how to engage and motivate people… in ways that work. Some of the best training I have done. – Peter Talcko, General Manager Strategy, NAB


I can’t recommend Yamini’s masterclass highly enough. I attended one a few years back and loved it! I’m constantly working with leaders who need to communicate in a way that changes behaviours. What I learnt from Yamini Naidu CSP is still my foundation. – Stephanie Bradshaw, Freelance Creative Director Consultant to Not-For-Profit sector

Story Mastery

Discover stories from leaders like you, who have applied these simple steps and achieved career-defining business results. Storytelling is not a natural gift, but a skill you can learn.

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