
I was flipping through the channels and a newsreader said ‘An elephant managed to slip away and took a walk through the streets of Butte Montana, startling drivers and pedestrians’.
Unimaginable that something as large as an elephant could slip out unnoticed!
Presenters can do that too – pretend not to notice the biggest elephants in the room. Those large unspoken truths that distract your audience or what your audience is thinking about.
A few years ago, I was at my daughter’s school for an information evening. Midway through the evening a parenting expert took the stage. Seeing the eye rolls, she quipped, ‘Another expert, huh?’. The room cracked up laughing, feeling guilty but understood. She went further, admitting, ‘Parenting’s no cakewalk. Let’s talk practical tips for when patience runs thin—especially with teens’.
By acknowledging the elephants in the room (instead of pretending they didn’t exist), she gained respect and credibility.
Oh, and Viola (yep, the elephant) safely returned to her circus home. Elephant crisis averted!
Hooked
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
Recent Posts

Did you know art and presenting share a unique goal?

The oldest easy hack in the world

Enough craft, now to the art of presenting

What is the most exciting way to start a story?

Be Still My Beating Heart – Adrenaline in Auckland

The internet can sometimes make you feel 100 years old
Categories
- Books4
- Business storytelling articles37
- Business storytelling examples50
- Business storytelling techniques93
- Business Storytelling training66
- Case Study5
- Communication4
- Conference Speaker10
- Examples of Story66
- Inspiration39
- Interview with…7
- Latest Posts184
- Life hacks4
- Presentation Skills22
- Speaking23
- Technology3
- Thoughts113
- Uncategorized5
- Workshops2
- Writing3
- X Factor14
