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How To Instantly Capture Attention In Your Next Presentation

April 18, 2024

I was flipping through the channels and a newsreader said ‘An elephant managed to slip away and took a walk through the streets of Butte Montana, startling drivers and pedestrians’.

Unimaginable that something as large as an elephant could slip out unnoticed!

Presenters can do that too – pretend not to notice the biggest elephants in the room. Those large unspoken truths that distract your audience or what your audience is thinking about.

A few years ago, I was at my daughter’s school for an information evening. Midway through the evening a parenting expert took the stage. Seeing the eye rolls, she quipped, ‘Another expert, huh?’. The room cracked up laughing, feeling guilty but understood. She went further, admitting, ‘Parenting’s no cakewalk. Let’s talk practical tips for when patience runs thin—especially with teens’.

By acknowledging the elephants in the room (instead of pretending they didn’t exist), she gained respect and credibility.

Oh, and Viola (yep, the elephant) safely returned to her circus home. Elephant crisis averted!

Hooked

Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.



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