I Have a Valentine’s Day Gift for You

I was at a conference last week, sitting in the audience, when a presenter stepped up to the mic. They cleared their throat, adjusted their notes, and began, “Good morning, everyone. Today, I’m going to tell you a story about…”

The energy in the room? Gone.

Here’s why that opening doesn’t work: It warns the audience that a long-winded setup is coming—before they even get to the good part. And in business, attention is a scarce currency. You can’t afford to waste it.

Story beginnings are power moments. They determine whether your audience leans in—or checks out.

Your story’s opening is the key to their attention and heart. Nail it, and they’re with you. Miss it, and your message will never land.

That’s why I’ve created something special for you.

And yes, it’s Valentine’s Day. As a subscriber to my newsletter, I love you—in a totally committed but non-romantic, HR-approved way! 😄 (No awkward workplace vibes here.)

So, in the spirit of platonic but enthusiastic appreciation, I have a gift for you.

5 Sizzling Story Starts to Make You Unforgettable… in a Good Way!

Here’s how it works:

🔥 It’s a short video series—one intro video and five bite-sized videos, each under 3 minutes.

🔥 In each video, I share one captivating story start to hook your audience instantly.

🔥 You’ll learn precisely how to grab attention and keep it from the first word.

You’ll find the series exclusively on my website—quick, easy, and ready when you are.

But wait, there’s more!

Here’s how to get the most out of the series:

✅ Resist the urge to binge-watch like it’s your favourite Netflix show—I’d love to think my videos are that addictive!

✅ Watch one video, apply the technique to your next story, then move on.

✅ Follow the order—they build in difficulty. Start with Video 1 and work your way up to Video 5 (which is a ninja-level move).

🎁 Your gift is ready for you here.

I’d love to know, what’s the most challenging part about starting a story for you? Hit reply and tell me!

PS: I collect great story openings like souvenirs—some from books, some from social media, and some (like this one) from watching what not to do.

Photo by mehdi lamaaffar on Unsplash