‘Business Storytelling’ – How to find stories that work.

Great leaders are mega influencers, but could their tools of influence be out of date? To influence today, you need more than just the traditional approaches of yell and tell (coercion) and sell (persuasion). With this book, learn new and commercially savvy alternatives that will help you deliver outstanding results in the modern workplace. Influencing others isn’t magic – it’s a skill that you can make work for you.