‘Business Storytelling’ – How to find stories that work.

April 18, 2011

Business StorytellingBusiness storytelling is not just about telling business stories.  The most effective stories are the ones that you find outside of work and then relate them back to a business issue.  In this video  Yamini explores how to find those every day ordinary stories in your own backyard that can be successfully used in business for extraordinary results.

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Hooked

Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.

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