Featured image for “Frank Lowy please ring me! Business Storytelling and Australia’s bid for the World Cup”

Frank Lowy please ring me! Business Storytelling and Australia’s bid for the World Cup

December 17, 2010
In Business Storytelling, tapping into the right emotion, understanding your audience and overcoming their objections are the keys to your…
Featured image for “Business storytelling and The Social Network movie”

Business storytelling and The Social Network movie

December 6, 2010
Discover how to influence through storytelling just like the founder of Napster, Sean Parker in The Social Network. Find out…
Featured image for “Authenticity in business storytelling”

Authenticity in business storytelling

November 24, 2010
In this video post, Yamini Naidu explores the importance of authenticity in business storytelling. Why do your stories need to…
Featured image for “Struggling with launching into your stories? Easy story segues for business storytelling”

Struggling with launching into your stories? Easy story segues for business storytelling

November 18, 2010
In this video, Yamini Naidu provides practical advice on how to successfully launch into a story in any context. Successful…
Featured image for “Business storytelling and ‘White Noise’”

Business storytelling and ‘White Noise’

October 31, 2010
Business storytelling creates ‘white noise’ around your message…instead of just noise. ‘White noise’, is the sound of emergency sirens that…
Featured image for “Business Storytelling – The Myth of the Natural Born Storyteller”

Business Storytelling – The Myth of the Natural Born Storyteller

October 29, 2010
KABOOM exploding the myth of the ‘natural born storyteller’!…
Featured image for “Business Storytelling for Leaders – What do you stand for?”

Business Storytelling for Leaders – What do you stand for?

October 25, 2010
Another example of business storytelling.…
Featured image for “Invite your audience in”

Invite your audience in

October 25, 2010
Walking past the building site for the new Royal Children’s Hospital.  Love the way they invite us to do what…
Featured image for “How do I know my story worked? What does success look like in business storytelling?”

How do I know my story worked? What does success look like in business storytelling?

October 14, 2010
In business, how do you know if you story has worked? There are a couple ways to determine if your…
Featured image for “Goldilocks storytelling – getting your messages and metaphors just right”

Goldilocks storytelling – getting your messages and metaphors just right

October 6, 2010
Business storytelling – Using schema’s and metaphors to help your messages stick.…
Featured image for “Business storytelling for leaders – Interview with Noel Turnbull”

Business storytelling for leaders – Interview with Noel Turnbull

September 27, 2010
Yamini Naidu interviews Noel Turnbull former journalist, public relations consultant and adjunct professor in communications at Melbourne’s RMIT university.…
Featured image for “Only the real thing can do – Business storytelling for leaders”

Only the real thing can do – Business storytelling for leaders

September 26, 2010
Another example of business storytelling.…