Are you skating to where the puck is?July 1, 2015Have you heard of Wayne Gretzky? Your answer will definitely be yes if you are either Canadian, into ice hockey…
Bruce Springsteen and Customer Service?September 6, 2011What do Bruce Sprinsteen and customer service have in common? Find out through this example of business storytelling.…
Why I do what I do? Business storytelling at its compelling bestAugust 29, 2011Why do you do what you do? Is your story compelling?…
Harry Potter’s magicJuly 12, 2011Do what you love and love what you do. Inspiration from Harry Potter.…
What is Business Storytelling? The ResultsJune 28, 2011What measured results can you have from business storytelling?…
‘Business Storytelling’ – How to find stories that work.April 18, 2011The biggest challenge most people have with business storytelling is how to find stories? This video will explain where to…
Authenticity in business storytellingNovember 24, 2010In this video post, Yamini Naidu explores the importance of authenticity in business storytelling. Why do your stories need to…
Struggling with launching into your stories? Easy story segues for business storytellingNovember 18, 2010In this video, Yamini Naidu provides practical advice on how to successfully launch into a story in any context. Successful…
Business Storytelling – The Myth of the Natural Born StorytellerOctober 29, 2010KABOOM exploding the myth of the ‘natural born storyteller’!…
What is a story?July 29, 2010Before you even start using storytelling as a key influencing tool it is important to know what a story is…