What is business storytelling? September 11, 2017Business storytelling is storytelling with a purpose and for results. Let’s look at an example. Two salesmen were sent to…
Business storytelling–I already do this September 10, 2017Recently, I was presenting on the power of business storytelling at a professional services firm. I had been brought in…
Business storytelling―how to segue into a story September 7, 2017Imagine if you walked into a business meeting where no one knew you and immediately launched into your content without…
Business storytelling – I’m afraid it won’t work September 6, 2017One of the biggest challenges leaders face when using business storytelling is the fear that it won’t work. When we…
Business storytelling best tip―go personal September 5, 2017Business storytelling is defined as storytelling with a purpose and for results. But, sadly, sometimes the very word ‘business’ in…
Changing the narrative in business storytelling ― Phil Knight and Shoe Dog September 4, 2017Just this morning, I was reading Shoe Dog: A memoir by Phil Knight, the creator of NIKE. It’s packed with…