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Invite your audience in

October 25, 2010
Walking past the building site for the new Royal Children’s Hospital.  Love the way they invite us to do what…
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How do I know my story worked? What does success look like in business storytelling?

October 14, 2010
In business, how do you know if you story has worked? There are a couple ways to determine if your…
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Goldilocks storytelling – getting your messages and metaphors just right

October 6, 2010
Business storytelling – Using schema’s and metaphors to help your messages stick.…
Featured image for “Business storytelling for leaders – Interview with Noel Turnbull”

Business storytelling for leaders – Interview with Noel Turnbull

September 27, 2010
Yamini Naidu interviews Noel Turnbull former journalist, public relations consultant and adjunct professor in communications at Melbourne’s RMIT university.…
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Only the real thing can do – Business storytelling for leaders

September 26, 2010
Another example of business storytelling.…
Featured image for “So what do you do?  The Health Services Commissioner and business storytelling that works”

So what do you do? The Health Services Commissioner and business storytelling that works

September 21, 2010
Last week I was driving between appointments  and listening to 774 ABC Melbourne.  Waleed Aly (filling in for Jon Faine) was co…
Featured image for “Empathy and humour anyone? Business Storytelling lessons from Junior Master Chef”

Empathy and humour anyone? Business Storytelling lessons from Junior Master Chef

September 13, 2010
Did you see the first episode of Junior Master Chef on Sunday?  All eyes were on Anna Gare – the…
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Inform or influence?

September 6, 2010
    I was walking my dog yesterday and came across this sign which made me smile and also reminded…
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Nordstrom and 110% service

August 23, 2010
Recently we facilitated a storytelling workshop for Accenture in Melbourne when Jon Kaehne shared how he used storytelling to solve…
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What is a story?

July 29, 2010
Before you even start using storytelling as a key influencing tool it is important to know what a story is…