April 19, 2024
I’m going to call it out. I can’t handle listening to another Steve Jobs or Richard Branson story. Sorry, not sorry. No offense to their brilliance, but let’s face it, those stories are on repeat mode and honestly, it’s 2024, people!
Our diverse, multi-generational audience craves fresher narratives.
One(but not the only) inclusive strategy to shake things up is to spotlight women’s stories and achievements.
I would look specifically for fresh, interesting stories and case studies using these resources:
- Start by tuning into the TechCrunch podcast featuring women leading the AI revolution
- Check out Jeremy Utley’s podcasts celebrating innovators, especially his focus on black creators and female founders in seasons 2 and 3
- Explore Penguin Random House’s collection highlighting women who changed the world
Where else can you find examples that resonate with your audience’s diverse perspectives?
And it’s time to thank and kiss our old, tired stories goodbye.
Hooked
Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.
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