
People find it hard to believe that I am a deeply private person, given what I do for a living.
I’m a business storyteller and successful storytelling requires both self-disclosure and vulnerability.
I navigate these waters by deciding as a storyteller what I will and importantly what I won’t share. After all, it’s storytelling, not group therapy!
When working with clients, I recommend they use these ‘storytelling wells’, to draw stories from:
- Public well-available to everyone. You might see something on YouTube or read a story online for example. But pleasssee no more starfish story!
- Professional well – stories about things that happen at work, could be from your employees, customers or stakeholders.
- Personal well – draws on your personal experiences for stories to share. This is the richest place to hunt for stories. You might feel vulnerable when you share personal stories, yet you know instinctively that they pack a punch. As in life, the greater the risk, the greater the reward. What keeps you safe is understanding the difference between your personal and private wells
- Private well – contains the stories you decide not to share. Each storyteller must decide what is private for them.
Understanding the wells helps you get the balance right between vulnerability and over-sharing. They’ll also give you a bottomless treasure chest of potential stories so you can throw the starfish story into the sea forever!
Which well will you draw your next story from?

Access 101 Story Ideas
Explore the depths of your imagination as you immerse yourself in tales of love, loss, triumph, and transformation. Each story idea is a springboard to craft your unique masterpiece, infusing your voice and perspective to make it truly your own. Let these story ideas be the stepping stones to your next business success.
Recent Posts

Did you know art and presenting share a unique goal?

The oldest easy hack in the world

Enough craft, now to the art of presenting

What is the most exciting way to start a story?

Be Still My Beating Heart – Adrenaline in Auckland

The internet can sometimes make you feel 100 years old
Categories
- Books4
- Business storytelling articles37
- Business storytelling examples50
- Business storytelling techniques93
- Business Storytelling training66
- Case Study5
- Communication4
- Conference Speaker10
- Examples of Story66
- Inspiration39
- Interview with…7
- Latest Posts184
- Life hacks4
- Presentation Skills22
- Speaking23
- Technology3
- Thoughts113
- Uncategorized5
- Workshops2
- Writing3
- X Factor14