Business storytelling is the new superpower of the 21st century. It is the fuel that drives compelling results. The authentic, well-told story will always wow and you can learn how. Whatever it is you are trying to do in business, whether you are leading people, managing change, influencing the board or building your career — storytelling will help you… that’s a guarantee.
Discover stories from leaders like you, who have applied these simple steps and achieved career-defining business results. Storytelling is not a natural gift, but a skill you can learn.
Today stories are as critical as data. Data on its own is no longer enough when you want to influence and inspire. ‘Show me the money’ reinvents itself as ‘Tell me the story’. Are you ready for the storytelling revolution? This book is your first step.
Yamini Naidu is a leading expert in business storytelling. She is the world’s only economist turned storyteller and consistently voted among the top business storytellers globally. Her work with clients is commercially savvy, results driven and sets them up for professional success. As a key note and conference speaker she wows audiences all over the world with insights, inspiration and actionable advice.