Gradually then suddenly

downloadRural Spain, 1920s.  Two characters have just met in Hemingway’s novel The Sun Also Rises.  Each one is trying to figure out what the other is doing there.  One of them cuts to the chase, asking the other, ‘How did you go bankrupt?’  The other responds, ‘Two ways. Gradually, and then suddenly’.*
So often this tempo of change – gradually and then suddenly – can be frustrating and derail the best change efforts.  We all love instant results, whether we are trying to make personal or organisational change.  So how can we accelerate results in this two-speed change economy?
Make momentum your best friend:  Throw everything behind the change for the first 30, 60 or 90 days.  The research on personal change says it takes 21 continuous days to create a new habit.  Building momentum early gives you that tipping point into speed.  Often going too slowly, like driving a car in first gear, makes  people simply lose interest.
Do a Disney:  One of Disney’s success strategies is ‘Think big, start small and go fast’.  Starting small breaks the overwhelm of change into an immediate, tangible next step.  No matter how large the task at hand, identifying and executing that first small step is doable. 
Make progress visible:  This is the advice to create and sustain behavioural change from Dr Jason Fox one of the best motivation strategy and design experts on the planet.  Celebrate and publicise every milestone. The power of small wins will get you that big win. 
Turn gradual and slow into fast and successful.  Please comment: what strategies have you used?

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  • Reply

    Yamini, I admire your ability to write your newsletters specifically for me!
    Having just returned from Speakership I am looking at what I need to tweak in my practice,these are great reminders to me to “Just Do it”
    thank you for the continuing great content in your newsletters
    Take care

    • Yamini Naidu

      Mike thank you so much and so glad my timing was perfect for you! Totally love speakership.
      Best wishes as always

  • Reply

    I suppose the key message I get in this story of yours is that every step I take in fulfilling my dream is a “gradual” step and when all the ducks are in, I think I could then build the “momentum” and then make the progress visible.


    • Yamini Naidu

      Dinesh love it, love the idea and how you are making steady progress. Stay strong and sure it will be a huge success. Wishing you all the very best.

  • Reply

    Hi Yamini
    Great story; I meant to reply to the earlier one but will try and get to it later this week. I found it thought provoking.

    Whilst I have moved across to finance marketing in recent times, I still dream of making and marketing my own consumer products; I’d like to champion my own brand.

    In trying to take that next step forward, I have been visiting supermarkets/retail food stores and looking at identifiable gaps in the market. Both in product and packaging

    I believe I have two wonderful food pastes that have never been on the market, and potentially can blend well with a “meat” and “fish/seafood” purchase by the grocery mum. Whilst they are traditional indian recipes, the would need to be tempered to the aussie palate, and then trialled in food groups.

    So I am considering on my next visit to Bangalore, to explore the opportunity of may be tieing up with an Indian manufacturer who can make the pastes, and potentially food sauces like our Chicken Tonight and then looking to see how we can get them across here with research and refinement.

    I would need a food tech specialist to help here with the refinement but I think this could be a gap in the market worth exploiting.

    My other assessment is there is wonderful scope to package better and differentiate on the consumer shelf.

    So I hope I can put more thought and action with this wonderful story of yours……have a great week, best Dinesh

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