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Unlock Business Storytelling magic: How to tantalise audiences

October 5, 2023

My entire masterclass is an uproar. What have I done?

I said, โ€˜๐‘พ๐’Š๐’•๐’‰๐’๐’–๐’• ๐’‚ ๐’•๐’˜๐’Š๐’”๐’•, ๐’‚ ๐’”๐’•๐’๐’“๐’š ๐’Š๐’” ๐’๐’Š๐’Œ๐’† ๐’˜๐’‚๐’•๐’„๐’‰๐’Š๐’๐’ˆ ๐’‘๐’‚๐’Š๐’๐’• ๐’…๐’“๐’š.โ€™ Famous last words?

 What did I mean?

A twist in your story powers your story. It engages your audience, keeps them on the edge of their seat, wanting to know what happens next. Twist, a turning point, conflict in storytelling, is when something unexpected happens or when the sh%# hits the fan.

For example: You are driving along one bright summerโ€™s day. Suddenly you hear a siren, and the police pull you over. Thatโ€™s the twist! Otherwise, this will be a string of boring events. A snooze fest.

โ€˜๐ˆ๐ญ ๐ข๐ฌ ๐ญ๐ก๐ž ๐ญ๐ฐ๐ข๐ฌ๐ญ ๐ญ๐ก๐š๐ญ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐ž๐ฌ ๐ญ๐ž๐ง๐ฌ๐ข๐จ๐ง ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ฒ. ๐–๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐š ๐ญ๐ฐ๐ข๐ฌ๐ญ ๐ฒ๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐ž๐๐ข๐ฎ๐ฆ.

I then drew the illustration below on the whiteboard. This shows both (modestly saying) story structure and the impact a twist has on your audience.

Business storytelling is not Hollywood – you donโ€™t need several twists, but you need at least one twist. The twist tantalises your audience making them invest in your story wanting to know how it all ends.

My masterclass participants then explored adding a twist to their stories. They proved for themselves that a well-placed twist in business storytelling can turn the mundane into magic.

๐Ÿค”Whatโ€™s a recent twist in your personal or professional life that caught you by surprise?

Story Mastery

Discover stories from leaders like you, who have applied these simple steps and achieved career-defining business results. Storytelling is not a natural gift, but a skill you can learn.

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