How Do We Persuade People To Adopt Our Ideas?

How do we persuade people to adopt our ideas, listen to what we have to say and be inspired into action?

In Greek mythology, Sisyphus was the king of Ephyra whom the gods punished. His punishment was to push a boulder up a great hill. As he neared the top, he would lose control of it and it would roll back down, and he would have to start again . . . and so on, for eternity.

This too-familiar scenario is every leader’s nightmare – having all your efforts come to naught. Not just once but repeatedly, endlessly.

In business as leaders, entrepreneurs, business owners, it’s time. Time to stop expecting different results from the same strategies.


  • Are you ready to avoid Sisyphus’ fate? Putting in the hard yards and wondering why it’s not working?
  • Are you ready for an original strategy that is fresh and relatable in business?
  • Are you ready for the rich results?

Then please join me for my one and only Storytelling Masterclass this Friday June 26th. Within the first 20 minutes I will have you sharing stories and we will spend the session crafting and working on your stories.

But wait, there’s more! Every participant will receive a signed copy of Storytelling Mastery. After the session you will also have access to exclusive, instructor led, video based modules. These module cover content such as Business storytelling success secrets, Business storytelling: From mastery to artistry. Storytelling gold!

In chaos theory, the butterfly effect refers to the way a slight change in one state (a butterfly beats its wings) can produce a very large effect (a tsunami) in a later one. In communication, business storytelling is the butterfly effect. That is what a story can do for you.


Yamini presented an engaging and impactful virtual masterclass to hundreds of members of our Business Chicks community. Her setup and presentation was so professional but warm. She delivered her unique presentation with passion, commitment and beautiful storytelling. The feedback from the audience was overwhelmingly positive – she truly captured people’s hearts and minds. – Olivia Ruello, CEO Business Chicks


Yamini Naidu provides practical training on how to engage and motivate people… in ways that work. Some of the best training I have done. – Peter Talcko, General Manager Strategy, NAB


I can’t recommend Yamini’s masterclass highly enough. I attended one a few years back and loved it! I’m constantly working with leaders who need to communicate in a way that changes behaviours. What I learnt from Yamini Naidu CSP is still my foundation. – Stephanie Bradshaw, Freelance Creative Director Consultant to Not-For-Profit sector

3 Success Secrets For Dazzling Virtual Presentations

One day Chuang Tzu and a friend were walking by a river. ‘Look at the fish swimming about,’ said Chuang Tzu, ‘They are really enjoying themselves.’ ‘You are not a fish,’ replied the friend, ‘So you can’t truly know that they are enjoying themselves.’  Chuang Tzu replied, ‘You are not me. So how do you know that I do not know that the fish are enjoying themselves?’

With your next virtual presentation, I want you to channel Chuang Tzu’s confidence. Not about fish, about your audience. Your audience is listening, engaged and enjoying themselves. Guaranteed! So here are 3 success secrets. They focus on having your audience at hello.

1.     Show your face

We love the human face; we are hard-wired to respond to it. Portraiture is one art practice that remains popular over time. As a presenter you MUST show your face like you would in a face-to-face presentation.

Turn your camera ON. Yes, unless you are on Interpol’s most wanted list?

Invest in a reasonable webcam, lights and audio. YouTube is awash with ideas, depending on your budget. I have listed some recommendations later. Online the audience has to work harder cognitively, so make it easy for them with good video, lights and audio.

Record yourself on camera (without an audience). Use the feedback to set your camera framing for success. Avoid the ‘ugly maker angle’ when your audience is looking up your nose. An unforgiveable rookie mistake.

Invest in good quality lights. Lights can make you and your camera feed look fabulous. Channel you favourite TV anchor – always stunningly lit up.

Optimise your audio. Bad audio makes your audience’s brains shrivel. Audiences will happily turn off video and listen if your audio is good. But bad audio makes people bail.

2.     Stand and deliver

A simple success secret is to stand and present. How often online do you see presenter after presenter sitting? This might be the norm, but don’t settle for it.

IRL presenting we almost always stood. As a presenter you are 110% (you read that right) more dynamic standing. Standing is a power pose in the virtual world. The camera should always show you waist up. This is conversational, the perfect ‘having coffee with you distance’ and puts your audience at ease. It is also important that your audience sees your hands. Hands are significant behavioural cues for your audience.

The first time the audience sees you, you must stand facing the camera, waist up, hands on display, with a smile and ready for action. This power pose guarantees capturing your audience’s attention. After that, depending on how you are using other media (which I will cover in later posts), I don’t mind seeing just a tiny head on screen! But please regularly all the way through, revert to showing us your full face.

3.     Cool it, Compel, Connect

Participants can spend the first minute to two shuffling in online, getting a coffee, so consider waiting two minutes. Consider using a holding slide with music, a small show reel, something that says the session will start shortly. A virtual presenter recently made the mistake of starting with a killer opening only to have the majority of participants miss out. Cool it at the start, for a minute or two. Then have the camera open on you standing up.

The riptide of virtual presenting convention is to start by asking for a yay in chat. Or asking people to tell you where they are dialling in from. This start is easy and safe, but audiences are tired of it. One grumpy person responded at a virtual event ‘My third zoom session today and this same question third time today – so no!’

Remember how IRL you had mastered the firm (but not death grip) handshake and steady eye contact (but not creepy) at the same time. This wasn’t a ninja move but took some practice. Online too demands a two-pronged approach to your starts.

First, compel with your beginning (asking for a yay doesn’t cut it) and immediately go to chat to check-in and connect. Here are some choices for starting with fire:

  • Ask a question that ties in and applies to the topic that follows
  • Start by sharing a story (my favourite) or
  • Use a stat or a big data point. For example, ‘In our lifetime one in three people will suffer from anxiety attacks’.

Start with fire to engage and inspire your audience. Connect with them immediately in chat, Ask for something specific in chat that your audience can respond to. Your audience will lean in for more.

This is the first in a series of posts. In the next few weeks, I will share how to craft compelling content, and how to enchant an online audience. I can also work with your leaders and teams, showing them how to shine with their virtual presentations.

What are your tips for virtual presentation success? What do you want me to cover? Please share. I love hearing from you.

Best wishes,

*Story source: Zen stories to tell your neighbours.


Suggestions for a professional virtual set up:

Camera: Logitech HD Pro Webcam for crisp and detailed Full HD video (1080p at 30fps) as well as clear, stereo sound.

Microphone: Rode NT-USB Mini

Lights: Elgato Key Light air (you need two).