One of our highest needs is appreciation. This is true even if you are not normally needy!
My daughter was telling me her violin teacher has created a simple way for the kids to appreciate one other after a performance. They use a system called “star and a suggestion.” A star would be one thing I liked about your violin playing, and a suggestion is one thing to do better/differently. A simple frame and an easy way for kids to learn the art of appreciation.
Business, of course, is a much more hard-nosed place. We, as employees, want our individuality and our contributions at work recognised in some way. Imagine our delight if we are recognised as customers.
A group of customers was invited to test out a new model ATM for TD Bank in Canada. When they tested these ATMs, they found out that they were Automated Thanking Machines and not Automated Teller Machines. The ATMs spat out gifts instead of balances, not just mundane movie tickets but well thought-out gifts. A mother with a sick daughter in Trinidad received a plane ticket. Another parent received a family pack of passes to take her kids to Disneyland. Through #TDThanksYou day, the bank thanked over 30,000 customers—some receiving money in their bank accounts at a branch or via direct deposit. The emotionally heartfelt responses of their customers speak to the thoughtfulness of this idea.
The #TDThanksYou day event continues to this day following its successful launch in 2014.
#TDThanksYou day poses a challenge for all of us in business. It raises the bar. While we might have plenty of suggestions for our customers, how can we give them a star?
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