Start with fire


clark

When selling fire extinguishers, start with fire, advises an old adage. Yet I often see charismatic leaders who the minute they have to present morph into boring ole’ Clark Kent instead of Superman!

One way to channel Superman mode when presenting is to start strong. Why is this so important? Your audience is tough on bad starts: Sixty six percent of people said that they are unwilling to give someone who made a bad first impression a second chance, according to a recent Roy Morgan survey.  You get one shot at it. So start with fire, not kryptonite. There I blended both metaphors!

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