Believe me it’s not necessarily words like epic, awesome or a grunt in response to a question…even though that might be exactly how you are feeling! But something I was unaware of until yesterday.
Just yesterday I was in my daughter’s school listening to yet another parenting expert. The expert said that with teenagers there is the public discourse and a parallel private discourse that might run completely contrary. For example when your teenager shouts and says ‘All my friends are going‘, ‘None of their parents are ringing to check‘, etc their private discourse is very much ‘Keep me safe, set me firm boundaries‘. But it’s very hard for parents to remember the private discourse, when battling their teenager’s public war of words. The private discourse is the hidden unspoken, yet important stuff.
I immediately thought how relevant & applicable this is for presenters. To be aware of both the public discourse and the private discourse that is happening for their audience. Sadly as we are all polite adults and not hormonal teenagers, our public discourse is the one that can be less than honest but polite and our private one not so much. For example I was talking to the CEO of a large professional services company that had run a massive event for their clients last year. At the end of the event which was ‘PowerPoint central’ they asked several members of the audience what they thought and received lots of polite positives. The CEO however confided in us saying ‘ We could detect a lack of sincerity in their voices!”. Interestingly the anonymous online survey afterwards (the private discourse) showed that people were less than impressed with the event. The CEO and his team did listen to the feedback and completely altered the event for this year and it turned out to be much more successful.
What if you are presenting and you can sense or are aware of the private discourse? You can as the presenter choose to step into a moment of authenticity and create a deep connection with your audience. One of our client’s Jack was presenting at a roadshow and he said that for employees while attendance was compulsory, they would all be thinking ‘Oh no not another road show’, though wouldn’t voice this publicly. So Jack as a senior leader decided to step into the private discourse and opened his presentation by saying ‘I know a lot of you might be thinking the same ‘Not another bloody roadshow’! This was both refreshing and unexpected. His audience immediately burst out laughing. They had been ‘outed’ but here was a presenter who understood what they were thinking / feeling, so they were happy to listen to him. As Covey said ‘Seek to understand, before being understood’. Sometimes articulating the private discourse helps you show empathy for the audience and to show that you understand them. What a wonderful place to begin a presentation from.
What if you can sense an undercurrent of a contrary private discourse but can’t quite put your figure on it? This is a fork in the road for you as a presenter. You can, bravely plug away at your messages, while pretending nothing is wrong. While this might sound like a safe strategy, it’s actually most risky as unless you acknowledge what is happening in the room, you risk losing both your audience ‘s attention and your credibility as a presenter. Or you can speak to the truth of the moment by asking the audience what is happening.
Recently we were conducting a storytelling workshop with senior leaders where each leaders was sharing a story in turn. After each story we ask for very simple feedback from the other leaders and also provide some feedback from us. Unfortunatley there was hardly any feedback coming from the other leaders. It was like drawing teeth. We thought people were warming up to the idea, and just then one of the senior leaders stepped in and said ‘Why are we not providing feedback? I thought were building a culture of openness and honesty so there is a real opportunity hear to demonstrate that. What is stopping us?”. She had stepped into the private discourse by asking a question that said something is happening here that’s not right, what is it and can we fix it? There was a stunned silence but everyone was immediately jerked out of their reprieve. One of the other leaders responded ‘We all are so busy worrying about our turn , we can’t really concentrate on the other’s stories‘. Everyone felt sheepish but now that truth had surfaced and acknowledged it caused a shift in the room and in the behaviour. People were much more forthcoming with their feedback, realising that this was the fair and right thing to do, not matter what the other stressors are.
Stepping into the private discourse, can be both hard to do and challenging for us as presenters and possibly parents. What is the private discourse and do we have the courage to address it? And as Mark Twain famously said ‘Courage is resistance to fear, mastery of fear, NOT absence of fear’. Now just don’t share that with your teenager!
Just this morning, coming into work on the tram, the lady next to me was reading ‘Fifty Shades of Grey’. Oh no not another person reading that book, it’s everywhere, everyone seems to be reading it. Fifty Shades of Grey has been recently topping bestseller book lists, and has won the honour of being the fastest selling adult novel of all time! No matter what you think of the book (mummy porn, erotic fiction, Fifty Shades of Boring anyone?), there is something going on here that we can’t ignore, and we can actually learn from. Hats off to the author E.L.James for putting a spin on an old idea and coming up with a blockbuster. Simply by asking the smart question. How do you rejuvenate the old romance novel for a new century? Sex it up of course DOH!
Asking the right smart question can lead to the next smart idea. So often we think innovation is coming up with a bright new idea, that no one else has thought of. That’s really hard to do, so instead imagine focusing on the next ‘smart idea’ (an idea that builds on existing ideas) that might be staring us right in the face. Two questions to ask, to find that smart idea are:
1. What already exists that you can put a new spin on? “If I have seen farther, it is by standing on the shoulders of giants,” wrote Isaac Newton in a letter to Robert Hooke in 1676. Newton tells us in this quote how science, indeed civilization advances in small steps – incremental advances each building on what came before it. You can apply this ‘Standing on the shoulder of giants’ philosophy to even something as mundane as reality TV! For example just when we thought the whole talent quest format was done and dusted with ‘Australia’s got Talent’, ‘X factor’, ‘Australian Idol’ along came ‘The Voice’ creating viewing history.
2. What problem am I solving? The other question to ask to find that next smart idea is what is something that frustrates you? What is annoying and might be annoying to lots of other people too? For example how often have you thought ‘I wish I could jump the queue and order my coffee’ and along comes an app or several that let you do just that.
Now our challenge in business is finding the next smart ideas, the next ‘Fifty Shades of Grey’ in our day to day work using these two questions. It might be staring straight at you…perhaps in that cup of coffee on your desk.